About us

Rooted in family, guided by craftsmanship, and shaped by time — The Fashion Project is a quiet expression of elegance made for the woman who chooses simplicity over excess and soul over trends.

We are a second-generation family business, born from our parents’ love for quality footwear and timeless design since 1984. The Fashion Project was founded in 2011, with a vision to bring that heritage into a contemporary, digital world — combining tradition with modern aesthetics.

What began as a local workshop has slowly evolved into a curated brand with international perspective and deep Greek roots.

At The Fashion Project, we design with intention. We collaborate with artisans, small producers, and independent designers to create pieces that feel personal, refined, and enduring. Every collection is the result of thoughtful curation — not just of aesthetics, but of values.

Our style is subtle. Understated. Mediterranean by nature and European in outlook. We believe in clothes and shoes that carry you through years, not seasons. In quiet statements and effortless femininity. In pieces that don’t shout, but stay.

We’re still a small team. We still answer the phone ourselves. And we still believe the beauty is in the detail — not in the noise.

The Fashion Project
Timeless. Personal. Made to last.